Project: Bruntoco Dropshipping Store
A dropshipping one-product store selling a pet brush lint remover. I redesigned the original store to give it a professional, conversion-focused look and a smoother shopping experience.
Overview
Bruntoco arrived with a cluttered, low-trust storefront that confused visitors and created friction at checkout. I redesigned the store with a clean visual hierarchy, product-first hero, clear trust signals, and a simplified purchase flow. Everything was done with Shopify, Photoshop, Canva and AI
Research & User Insights
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User Research: Quick surveys and session reviews identified where visitors dropped off and what information they needed to decide.
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Conversion Analysis: Evaluated product page flow, CTA placement, and pricing clarity to reduce friction and abandonment.
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Mobile-First Focus: With a majority of visitors on mobile, we prioritized touch targets, compressed imagery, and a compact layout for faster interactions.
Problem Statement:
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Product benefits were unclear at first view, causing hesitation.
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Inconsistent branding and a noisy layout reduced perceived quality and trust.
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Slow image loading and poor mobile layout added friction during checkout.
Design Goals:
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Deliver a clean, trustworthy storefront that communicates the pet brush’s benefits within the first viewport.
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Reduce clicks-to-checkout by simplifying product information and clarifying the purchase path.
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Improve perceived product quality through consistent branding, strong imagery, and clear guarantees.
Key Deliverables & Improvements:
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Polished Visual Identity: New layout, consistent typography, and a product-first hero that communicates value immediately.
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Streamlined Product Pages: Clear CTAs, concise benefit bullets, simplified variants, and fast-loading images.
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Performance Optimizations: Image compression, lazy loading, and front-end tweaks for faster mobile speeds.
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Trust Enhancements: Added trust badges, money-back guarantee messaging, and social proof sections to boost buyer confidence.
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Simplified Checkout Flow: Reduced unnecessary steps and clarified shipping/returns information to lower cart abandonment.
Before — Original site screenshot (cluttered layout, weak hierarchy)
After — Redesigned product page (clean, conversion-focused, mobile optimized)
Project Information
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Project Name: Bruntoco — One-Product Store Redesign
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Client: Bruntoco (dropshipping brand)
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Technology: Shopify, Canva, Photoshop, AI
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Price Range: $400-$600
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Date: 21 May, 2025
- Project Duration: 1-7 Days
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Links & Social
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Website: https://www.bruntoco.com
Branding & Assets
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Developer: Lucas Cooper — DevByLucas
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DevByLucas logo included on project page for attribution
Want results like this for your store? I handle everything from product presentation and UX to Shopify implementation and post-launch optimization.
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