Project: Cambottle — Private Label Brand Redesign
Overview
Cambottle is a private label brand selling premium water bottles. The client initially had a working store, but the design was outdated, unpolished, and failed to communicate the brand’s premium feel. I was hired to completely refresh the store’s design and brand identity — creating a clean, professional layout, new logo, polished banners, and a consistent visual language. I also implemented on-page SEO to improve search discoverability.
Research & User Insights
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Brand Audit: Reviewed the old site design and identified gaps in branding, layout consistency, and product presentation.
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User Behavior Review: Focused on user flows to ensure visitors could easily find and evaluate products.
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Competitor Analysis: Studied successful hydration and lifestyle brands for inspiration on premium positioning.
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SEO Review: Identified missing meta tags, poor alt-text, and weak content structure.
Problem Statement:
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The old site lacked a cohesive brand identity.
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Product benefits and value proposition weren’t clear.
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Visuals were inconsistent, with weak banners and poor logo application.
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SEO setup was minimal, limiting organic reach.
Design Goals:
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Create a cohesive, memorable brand identity that elevates perceived product quality.
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Present the LED bottle’s key benefits within the first viewport to reduce decision time.
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Build a streamlined product page and checkout flow to lower abandonment.
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Improve mobile performance and visual clarity for faster, easier shopping.
Design and Optimization Goals.
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Develop a premium visual identity to align with lifestyle branding.
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Create high-quality banners for homepage and promotional campaigns.
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Design a new logo that reflects modern, clean aesthetics.
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Implement on-page SEO to help Cambottle rank for hydration and eco-friendly product searches.
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Ensure a mobile-friendly, conversion-optimized layout.
Key Deliverables & Improvements:
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Banners & Graphics: Delivered homepage hero banners, product feature visuals, and promo graphics.
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Store Redesign: Created a clean, conversion-optimized layout highlighting product quality and lifestyle positioning.
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SEO Implementation: Optimized product titles, meta tags, and descriptions for better discoverability.
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Mobile Optimization: Ensured fast loading, easy navigation, and high-quality images on mobile devices.
Project Information
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Project Name: Cambottle: Private Label Brand Redesign
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Client: Cambottle
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Technology: Shopify, Photoshop, Canva, CorelDraw, SEO Tools
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Price: $1,200
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Date: 2025
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Duration: 7–10 days
Links & Social
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Website: https://www.cambottle.com
Branding & Assets
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Developer: Lucas Cooper — DevByLucas
Want results like this for your store? I handle everything from product presentation and UX to Shopify implementation and post-launch optimization.
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